A brand is more than just a logo, it’s an identity, from who you are and what you do through to your quality and reputation. Brand should therefore always be at the forefront of both traditional and digital marketing. A good brand marketer will be creative and knows how to develop a brand story that resonates with their target audience and allows them to join them on a journey that gains customer loyalty along the way.
Unfortunately, at times this can be overlooked in favour of more modern avenues when in a market which is more competitive than ever, there is a danger of fading into the background. How many of you have bought something after seeing something on TV, in a magazine or on a billboard/sign? Of course, you get emails through and see calls to action on the internet but with the implementation of GDPR, the opportunity to prospect new customers via these methods is going to be more limited whereas print and TV, for example, are still going to ensure your business’s brand gets out there to the masses.
To summarise, how successful a business is can be largely down to their brand and communications strategy, which is then executed through a combination of offline and digital channels.
So the next question is, where do you find these brand superstars? The honest answer is that unfortunately, they are not readily available as a lot of the time they are not actively looking. We tap into this passive market through our network. We pride ourselves on having a vast network of high calibre candidates’ with whom we have great relationships with which allows us to have access to those who are passive and are not actively looking. Due to this, we know exactly what you are looking for which allows us to save you time whether you’re looking for that perfect next recruit or looking for a new role yourself.