So, what is PPC?
Pay Per Click (PPC) is the term used to reference paid advertising, now this could be Facebook ads, Google ads or even Amazon shopping ads! Paying for traffic through bidding on adwords or paid media advertising for instance, creates faster results and conversion for businesses opposed to organic marketing, making PPC specialists’ valuable assets to the marketing team.
Why should I look into a career in PPC?
PPC is a highly sought after for employers, meaning it’s a guaranteed career path. It’s a fast-paced position usually made up of young and dynamic people.
Its results focused meaning you have goals to work towards, you’re the person who see’s the impact of all the hard work put into a campaign and helps the business growth which can be extremely rewarding.
You get to experiment with and analyse data, putting your technical skills to use.
Getting to know your audience can be fun, you get to determine who will see your ads, ensuring they’re placed at the right time and place for your target audience!
Do I need a marketing degree to get into PPC?
No but you do need experience. PPC is all about using your analytical brain to look at performance, hiring managers look for candidates who display they can think strategically, examine figures and measure statistics on performance on their CV with an element of creativity.