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How to Improve Your Salary Expectations
Are you looking to level up your salary but don’t know where to start? Our Marketing Recruitment Consultant, Henry Walker, shares his top tips and tricks to help you get ahead of the rest.
As a candidate, it’s important to understand 5 key factors when applying for a new role. This includes:
1. Job seniority
Will you be managing a team? What projects will you be working on?
2. The industry
Is there an abundance of jobseekers? i.e., social media execs, copywriters, content marketers.
3. Skill requirements
Are your skills sought-after or hard-earned? Do you need certain qualifications?
4. Current job market
How competitive is the industry/role you’re applying for? Is there a skills shortage in your profession?
5. Current economy
What is the average salary for your role? How much can companies afford to pay?
Understanding these factors can help you greater understand what to ask for, and expect from, your salary.
Whether you’re an entry-level grad, or a senior marketer, it’s important to judge what will make you more attractive to a business. Keep reading to find some proven methods of upping your salary!
Qualifications
So, you’ve got the degree, but what can you do to help set yourself above other jobseekers looking for their next role? There are some fantastic courses online which can help you boost your skills. The Digital Marketing Institute is the world’s most recognized Digital Marketing diploma and includes everything from Google Ads, social media marketing, SEO and much more. The Chartered Institute of Marketing offers a wide variety of courses designed to develop your core skills. Nearly half (47%) of all CIM graduates get promoted or receive a pay rise with 12 months of graduating. A more accessible course for beginners would be the Fundamentals of Digital Marketing via Google Digital Garage, offering free training and a certificate which can help improve your CV!
Build your personal brand
By putting quality time into building and promoting your personal brand, hiring managers will notice and assume you’ll put the same effort into their brand. Attending workshops and networking events is great way to meet all sorts of people who can become lifelong connections and can give you an in with the businesses that you are passionate about. This goes hand in hand with maintaining a strong online presence. LinkedIn is the best place for this and sharing your opinion on articles and relevant industry topics can really stand out to companies you’re applying for.
Become an Industry Expert
Becoming an industry expert doesn’t just happen overnight. If you’ve got a passion for the industry you’re applying to, it’s important that this is relayed to the hiring manager. By networking, researching the company’s brand or product and keeping up to date with current events within the sector, you’ll be able to set yourself above other candidates who may not be as knowledgeable. It’s also important This may also include investing in relevant industry courses and seminars or participating in conferences to learn from and connect with other industry experts.
A Portfolio
If you’re a Mid to senior marketeer, you can set your salary expectations higher buy including an up-to-date portfolio of your work. This provides the company with a proven track record of your success from previous roles whilst maintaining a level of professionalism that other candidates may not have thought to include. As you develop in your career, you can keep adding to your portfolio!
Here at The Candidate, we’re always happy to help you work out what a suitable salary is for your level of seniority. If you'd like any advice in finding a new role, then get in touch with us today!
Also, our salary survey can be used to assess what salary you can hope for in the current market.
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