The Resurgence of OOH and Traditional Advertising in 2024 and 2025

Simon Clarke is our Head of Agency Recruitment at The Candidate. He runs a team of agency recruitment specialists and they recruit for all types of advertising and marketing agencies. Read about the trend of brands returning to out-of-home and other more traditional marketing campaigns to reach their customers . 

OOH Advertising Soars in the UK

The Outdoor Media Association's latest expenditure report has confirmed a significant increase in Out-of-Home (OOH) advertising in the UK during the first half of 2024. This growth is primarily driven by increased investment in Digital Out-of-Home (DOOH) and strong performance across various categories, including retail, household services, and telecom. Major brands like Diageo and Unilever have recognised the effectiveness of OOH advertising and have increased their spending accordingly.

Job Boom in OOH and Traditional Advertising

This resurgence of OOH and traditional advertising has also led to a surge in job opportunities within the industry. From creative roles like art directors and copywriters to strategic planning and execution positions such as account executives and media planners, there is a diverse range of career paths available. Specialised roles like DOOH specialists, experiential marketing managers, and outdoor media analysts are also in high demand.

Leading the Way

UK boasts a thriving OOH and traditional marketing landscape, with several prominent agencies leading the way. Clear Channel UK, JCDecaux, Posterscope, and Ocean Outdoor are among the leading OOH advertising agencies, while AMV BBDO, Saatchi & Saatchi, Ogilvy, and WPP are well-known names in traditional marketing. These agencies have played a crucial role in driving the resurgence of OOH and traditional advertising in the UK.

Memorable Campaigns

Recent campaigns like Spotify's "Wrapped," Heinz's "Beanz Meanz Heinz," and Airbnb's "Belong Anywhere" have showcased the power of OOH advertising to create memorable experiences and drive brand awareness. Traditional marketing campaigns such as John Lewis' Christmas ads, Dove's "Real Beauty," and Gillette's "We Believe" have also resonated with UK audiences and demonstrated the enduring effectiveness of this medium.

In Summary

As the UK continues to embrace the resurgence of OOH and traditional advertising, it is clear that these channels offer a valuable and effective way for brands to reach and engage with consumers. With a diverse range of job opportunities and a thriving industry landscape, the future looks bright for OOH and traditional marketing in the UK.

Get in touch

With all this in mind, we have a dedicated team who are specialist recruiters in this area. So, if you are looking to hire for your team or find your next role, get in touch with us today.

Call 0161 833 1044 / 020 8144 7770 

Email info@thecandidate.co.uk