Digital Marketing Director Recruitment
26 Nov, 2024
Victoria Fuentes is one of the Northwest’s leading e-commerce recruiters and helps candidates find their next opportunity in the E-commerce, Trading, Merchandising, and Buying space. She has clients in fashion, travel, beauty, and many other E-commerce businesses and is proficient in the latest E-commerce trends. In this article read about how it's best to get your business equipped in the run-up to the peak trading season.
Last-Minute Staffing Solutions for Peak Season
All e-commerce businesses I work with are currently stocking up to deliver what could be one of the most challenging Black Fridays in the UK of recent years. Black Friday takes place on November 29th this year, and PWC have commented, “Interest in Black Friday is likely to be higher than last year, [but] retailers will still need to work hard to demonstrate value and incentivise cautious shoppers to spend their hard-earned cash,” So, it has never been more important to have the best team to deliver this for your business.
But don't worry if you aren’t there yet, it's not too late!
Peak season staffing requirements
As the holiday season approaches, my clients are completely focused on getting the best people in their teams in place to handle the increased demand. My most recent face-to-face meeting was with an e-commerce leader who understands the importance of having the right people on board. They are particularly in need of performance-focused people for their digital teams to ensure that there is no compromise on the quality of their paid and performance offerings in a highly competitive market.
Sourcing Ecommerce Specialists
The e-commerce team and I are very aware that the busy e-commerce season is approaching, with the rising demand for e-commerce specialists. Some are searching for seasoned professionals, while others are looking for fresh talent. I am currently connecting them with e-ommerce executives, merchandisers, social media experts, paid media specialists, and digital teams.
Ready-to-Go Talent
Many clients have a quick turnaround, and for these positions, we provide immediately available candidates and contractors who are ready to move and serve the market. In recruitment, we provide flexible solutions and deliver smooth processes so that recruitment doesn't take up unnecessary time. However, it's important to take careful consideration as the people are key. We'll make sure you have the right team on board and trained for peak season.
High-Demand Roles for Black Friday and Christmas
E-commerce Executives
E-commerce Executives are the driving force behind your Black Friday and Christmas campaigns. They're hands-on in driving sales and ensuring a top-notch customer experience. Their responsibilities span website management, customer service, inventory control, digital marketing, sales, payments, shipping, data analysis, and more. They collaborate across digital marketing, e-commerce platforms, customer service, and data analysis teams to drive seasonal success and inform future strategies. It's crucial to have a strong team, well-trained and ready for the peak trading period.
CRM
Your CRM team is key to understanding, managing, and improving customer relationships. They implement CRM systems to store and analyse customer data, track interactions, and automate tasks. They work closely with sales, marketing, and customer service to streamline processes, improve communication, and deliver personalised customer experiences. This skilled team identifies opportunities to boost sales, enhance customer satisfaction, and ultimately impact your bottom line.
Merchandisers
E-commerce merchandisers are at the forefront of optimising product presentation and promotions to drive sales. They create engaging shopping experiences through clear categorisation, visually appealing displays, personalised recommendations, and effective promotional strategies. By leveraging customer data and website performance insights, they refine their approach to ensure the right products are presented to the right customers.
Buyers
The buying team sources and selects products for your online store. They research market trends, identify top suppliers, negotiate deals, and manage delivery processes. A strong buying team curates excellent product ranges, optimises pricing, and maintains optimal stock levels. This team can differentiate your business from competitors and cultivate a loyal customer base.
Social Media Experts
Social media experts drive sales for Black Friday and Christmas by creating engaging content, running targeted advertising campaigns, and fostering community interaction. They leverage platforms like Instagram, Facebook, TikTok, and Twitter to generate excitement, share exclusive deals, and encourage early shopping. It goes without saying this will be a massive year for TikTok sales with a recent article from Performance Marketing World research stating,
With so much data available at their fingertips, social media experts can analyse customer behaviour, track performance and conversions accurately and boost brand awareness during these peak shopping seasons.
Paid Media Specialists
For Black Friday and peak season, it is important to have the right paid media specialists in your business. These professionals manage and optimise paid advertising campaigns across various digital channels. They create and implement strategies to reach target audiences, measure campaign performance, and analyse data to improve results. This team drives brand awareness, generates leads, and increases sales through effective use of platforms like Google Ads, Instagram Ads, and LinkedIn Ads.
Digital Teams
If you are an ecommerce business you don’t need us to tell you that your digital team play a crucial role in your business success. They handle website development, SEO, PPC advertising, content marketing, social media, email marketing, data analysis, and e-commerce platform management. Their optimisation efforts drive organic and paid traffic, engage customers, and boost sales. By collaborating effectively, digital teams help e-commerce businesses achieve their online goals, increase sales, and enhance customer experience. They are also key in managing and optimising e-commerce platforms like Shopify, Magento, or WooCommerce.
Good luck and we wish you the very best results in this busy but we hope rewarding season.
If you need help and advice on recruiting for your Ecommerce team, then get in touch and Victoria and her team would love to have a confidential, complimentary chat.
Contact us here, call 0161 833 1044 or email info@thecandidate.co.uk.
