Are you a data-driven marketing leader with a passion for growth in the SaaS industry?
Our client, a leading SaaS provider, is seeking a talented Marketing Director to drive their growth strategy. Join at a pivotal moment in this high-growth SaaS company and you'll have the unique chance to shape the future of the business.
The Role
As Marketing Director, you will be responsible for developing and executing a comprehensive marketing strategy with a focus on growth channels, particularly PPC and SEO. You will lead a high-performing marketing team, collaborate closely with sales and product teams, and report directly to the board.
Key Responsibilities:
- Develop and implement digital marketing strategies, focusing on PPC and lead generation.
- Oversee digital campaigns, optimising customer acquisition and conversion rates.
- Collaborate with sales and product teams to ensure marketing strategies support revenue goals.
- Lead a high-performing marketing team, fostering creativity and performance.
- Report to the board on campaign performance and key metrics.
- Manage the marketing budget to maximize ROI.
- Monitor marketing metrics such as CPL, CAC, and LTV, adjusting strategies as needed.
- Utilise marketing tools like Salesforce CRM, Marketing Cloud, and other relevant platforms.
The Ideal Candidate:
- Digital Marketing Expertise: Proficient in PPC, Google Ads, paid social media, email marketing, SEO, SEM, email marketing, and CRO.
- SaaS Experience: Proven success in a B2B marketing role within the SaaS industry.
- Leadership and Team Management: Experience leading and growing a marketing team.
- Board-Level Reporting: Ability to present data-driven insights at the board level.
- Analytical Skills: Strong ability to analyse data and make informed decisions.
- Budget Management: Experience in managing marketing budgets for maximum ROI.
- Private Equity Cycle Experience: Involvement in the PE process with a solid understanding of investor-required marketing metrics.
Preferred Qualifications:
- 10+ years of marketing experience, with 5 years in leadership.
- Expertise in scaling SaaS businesses through digital channels.
- Strong communication and interpersonal skills.
The Role is Hybrid and Based in Yorkshire
Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.
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