Our client, a growing luxury company based in Manchester, is seeking an enthusiastic, commercially focused, and highly motivated Ecommerce Executive to join their expanding team. This is a unique opportunity to play a key role in driving online growth for their newly launched UK and EU websites.
The ideal candidate will have a proven track record in a similar B2C ecommerce role, ideally within a privately owned and fast-paced environment. They will be passionate about delivering an exceptional online experience for customers and will thrive on the opportunity to make a significant impact during a period of exciting growth.
As the Ecommerce Executive, the successful candidate will be responsible for increasing conversions and direct bookings through strategic merchandising and a data-led approach. They will have the autonomy to propose and implement key initiatives, continuously improving the customer journey and website performance.
Key Responsibilities:
- Coordinate and execute key merchandising projects across Conversion Rate Optimisation (CRO), User Experience (UX), User Journey (UJ), and Search Engine Optimisation (SEO).
- Collaborate with internal teams and external digital agencies to ensure SEO and CRO projects are effectively implemented and progressed.
- Proactively monitor SEO performance, identifying opportunities for growth and improvement.
- Propose and implement continuous website enhancements to streamline the sales process and reduce barriers to booking.
- Lead the development and execution of A/B testing strategies to optimise website performance and drive results.
- Work collaboratively with key stakeholders to investigate user experience issues and implement effective solutions.
- Analyse website data and user behaviour to generate insightful reports and identify areas for optimisation.
- Coordinate the on-site testing roadmap in conjunction with the Digital Manager and external agency.
- Demonstrate a strong understanding of the company's diverse brands and products to ensure targeted and effective merchandising activities.
- Be accountable for delivering against key business Key Performance Indicators (KPIs), including conversion rates, website sessions, engagement metrics, with a strong focus on increasing direct online bookings.
- Utilise merchandising and analytics tools to gain deep insights into customer behaviour and translate these insights into actionable improvements within the customer journey.
The Ideal Candidate Will Possess:
- A minimum of 2 years of experience in a similar B2C ecommerce role.
- Proven experience working across key merchandising disciplines, including CRO, UX, UJ, and SEO.
- A strong data-driven and analytical mindset with demonstrable commercial acumen.
- Experience using a variety of relevant platforms and software to support responsibilities in CRO, UX, SEO, and merchandising (e.g., HotJar, SEMRush or similar).
- A comprehensive understanding of the end-to-end online user journey and online buying behaviours.
- Experience using Content Management Systems (CMS). SiteCore experience is desirable but not essential.
- Proven experience with web analytics platforms, with Google Analytics 4 (GA4) being essential.
- Experience in planning and executing A/B testing strategies.
- Prior experience in B2C Merchandising.
- The ability to work effectively cross-functionally and build strong working relationships.
- Experience working collaboratively with external Digital Agencies.
- Experience within the travel industry is desirable but not essential.
This is an exciting opportunity for a proactive and results-oriented Ecommerce Executive to join a dynamic and growing luxury company and make a tangible impact on their online success.
